Running a successful event means knowing how to show love to your community. Offering an early-bird special or a discount to your loyal supporters is a perfect way to do exactly that.

Adding a promo code to your tickets builds excitement and helps get your event sold out. Here is a quick guide to setting up discount codes in your dashboard, along with a few smart strategies to maximize your sales.

Step 1: Create a New Coupon

It is time to make your special offer. Look at your left-hand menu and click on Marketing, then select Coupons.

Click the Add new coupon button at the top of the page. This will open a fresh screen where you can design your discount.

Step 2: Name Your Promo Code In the Coupon code box, type in the exact word you want your attendees to use at checkout. You can make it something catchy like “SUMMER20” or “FAMILY”.

If you prefer a random mix of letters and numbers, just click the Generate coupon code button. You can also add a private description underneath to remind yourself what this promotion is for.

Step 3: Pick Your Discount Type Scroll down to the Coupon data box. Under the General tab, you get to decide how the discount works.

Click the Discount type drop-down menu. You can choose a Percentage discount (like 15% off) or a Fixed cart discount (like $10 off the total).

Once you decide, type your number into the Coupon amount box. Just type the number itself and leave out any dollar signs or percent symbols.

Step 4: Set Your Rules and Limits You are fully in control of how this discount is used. Click on the Usage restriction tab to set rules, like requiring a minimum ticket purchase before the code works.

You can also click the Usage limits tab to restrict how many times the promo code can be used overall. This protects you from giving away too many tickets at a discounted price.

Step 5: Publish Your Code Once your rules are set, look to the right side of your screen and click the blue Publish button. Your coupon is now live and ready to be shared with your people.

Pro Tips for Maximizing Your Coupons Want to get the most out of your promo codes? Try using them strategically to grow your audience and track your success.

Build an Ambassador Program Turn your biggest fans into promoters by giving them their own custom code (like “MARCUS20”). When their friends buy tickets using that code, you get more sales, and you can reward your ambassador with VIP access or a free drink ticket.

Track Your Marketing Use a different code for every place you advertise. Make one code for your Instagram followers and a different one for your email newsletter. This helps you see exactly which platform is bringing in the most ticket buyers.

Run a Flash Sale Create a sense of urgency by setting up a discount code that expires the very next day. Announce the flash sale on social media to encourage anyone waiting on the sidelines to buy their tickets right away.

Ready to boost your ticket sales and pack the house? Log into your Black Soul Summer dashboard right now to try setting up your first coupon!